The Trojan Horse is the symbol of Jung von Matt. It marks the unconventional, exceptionally cunning and deceitfully attractive idea that people gladly let in when everything else has been tried. Of course, everyone knows that the Trojan horse had a single goal: conquest.
The Trojan Horse did not only turn heads. It turned something inside the head. It had momentum. In a fast-moving world with unlimited choices, we believe momentum is the force successful brand building and attention warfare needs today.
At Jung von Matt we are passionate about solving our clients business problems, and firm believers that unconventional ideas are the best solutions.
Talent is personal, but a man alone is not strong. That’s why Jung von Matt is a firm believer in collective intelligence. Real innovation happens in context, where creative people collaborate and share ideas. Simply put, it’s the surrounding that determines on which level you perform. That’s why we’ve modelled the agency around a collective creative culture. This lets us do two things. First of all, every individual can reach much further than he or she would have reached alone. Secondly, being organised as a collective rather than departments and rigid teams lets us tackle challenges like a task force.This means working faster, smarter and more dynamically compared to a classic agency. In a true sense our clients get a company when they buy a team.
Jung von Matt was founded in June 2006 as the first JvM agency outside German-speaking countries. Since our start we’ve had a healthy growth from six staff members to 22. But our ambition has never been to become a large Swedish agency, but rather a small international agency. In fact, more than a third of our clients are international today, and it’s growing.
As a young agency we’ve had the benefit of integrating digital and analogue thinking from the start. Today we offer a broad repertoire of communication services:
The Nordic market is extremely hard to penetrate for a simple reason: there isn’t one Nordic culture (ask any Swede, Finn, Dane or Norwegian). Strong national identities prevail – resulting in national brand champions rather than a single Nordic brand.
However, market-leading brands need the scale efficiency in order to stay on top. We believe it can be achieved with an agency partner that handles both local conditions as well as Pan-Nordic consistency. That’s why we’ve teamed up with best-in-class independent agencies in each Nordic country to form an agency collaboration. An alternative to standardised network agency solutions that just doesn’t do the job.
And we really like working together. Which – believe us – really helps in Nordic collaborations.
Jung von Matt is a member of Komm!, the Swedish association of communication agencies.
Here are just few of our award-winning ideas. Click on each to find out more or browse the rest of our ideas by clicking on ‘Show all work’.
Our best relationships are with ambitious clients that share our view on how extraordinary ideas are needed to create extraordinary results for their brands.
We are very proud to have some of the most famous brands in Sweden and internationally as our clients. Click on each brand to find out more.
Jung von Matt is the third most effective independent agency
NOVEMBER – Jung von Matt is the third most effective independently-owned agency groups globally, according to Effie Effectiveness Index. The index identifies and ranks the marketing communications industry’s most effective agencies, advertisers and brands by analyzing finalist and winner data from 39 worldwide Effie Award competitions.
Grand Prix for Jung von Matt and Dentsu
Jung von Matt and Dentsu wins Grand Prix in the Japanese Mobile Ad Awards 2012 for the campaign ”Mini Hunting Daisakusen”, a relaunch of Jung von Matt’s widely recognised and awarded MINI Getaway campaign.
The Tokyo campaign was launched in December 2011 through extensive seeding and a multi-channel market plan to account for both the size of metropolitan Tokyo as well as cultural differences.
Jung von Matt Stockholm
111 43 Stockholm
Switchboard / +46 (0) 8 410 479 00
Fax / +46 (0) 8 411 53 55
Jan Casserlöv / +46 (0) 768 651 832 /
Mikael Thörnell / +46 (0) 768 651 843 /
Johan Jäger / +46 (0) 768 651 831 /
Magnus Andersson / +46 (0) 768 651 833 /