Unconventional Ideas

The Trojan Horse is the symbol of Jung von Matt. It marks the unconventional, exceptionally cunning and deceitfully attractive idea that people gladly let in when everything else has been tried. Of course, everyone knows that the Trojan horse had a single goal: conquest.

The Trojan Horse did not only turn heads. It turned something inside the head. It had momentum. In a fast-moving world with unlimited choices, we believe momentum is the force successful brand building and attention warfare needs today.

At Jung von Matt we are passionate about solving our clients business problems, and firm believers that unconventional ideas are the best solutions.

Jung von Matt is driven by 7 Principles

1. We love ideas.
2. We believe in the power of communication.
3. We fight for quality.
4. We are more critical of ourselves than of others.
5. We communicate at eye level.
6. We act and consult independently.
7. We remain dissatisfied.

A true collective culture

Talent is personal, but a man alone is not strong. That’s why Jung von Matt is a firm believer in collective intelligence. Real innovation happens in context, where creative people collaborate and share ideas. Simply put, it’s the surrounding that determines on which level you perform. That’s why we’ve modelled the agency around a collective creative culture. This lets us do two things. First of all, every individual can reach much further than he or she would have reached alone. Secondly, being organised as a collective rather than departments and rigid teams lets us tackle challenges like a task force.This means working faster, smarter and more dynamically compared to a classic agency. In a true sense our clients get a company when they buy a team.

Agency Profile

Jung von Matt was founded in June 2006 as the first JvM agency outside German-speaking countries. Since our start we’ve had a healthy growth from six staff members to 22. But our ambition has never been to become a large Swedish agency, but rather a small international agency. In fact, more than a third of our clients are international today, and it’s growing.

As a young agency we’ve had the benefit of integrating digital and analogue thinking from the start. Today we offer a broad repertoire of communication services:

• Online and offline advertising
• Social media
• Strategic planning
• Brand development
• Direct marketing

Pan-Nordic the modern way.

The Nordic market is extremely hard to penetrate for a simple reason: there isn’t one Nordic culture (ask any Swede, Finn, Dane or Norwegian). Strong national identities prevail – resulting in national brand champions rather than a single Nordic brand.

However, market-leading brands need the scale efficiency in order to stay on top. We believe it can be achieved with an agency partner that handles both local conditions as well as Pan-Nordic consistency. That’s why we’ve teamed up with best-in-class independent agencies in each Nordic country to form an agency collaboration. An alternative to standardised network agency solutions that just doesn’t do the job.

And we really like working together. Which – believe us – really helps in Nordic collaborations.

Jung von Matt is a member of Komm!, the Swedish association of communication agencies.

We offer effective creativity across all advertising channels, including digital and social media. Yet, we consider ourselves to be a specialist agency with one focus: ideas with momentum.

Here are just few of our award-winning ideas. Click on each to find out more or browse the rest of our ideas by clicking on ‘Show all work’.

Our best relationships are with ambitious clients that share our view on how extraordinary ideas are needed to create extraordinary results for their brands.

We are very proud to have some of the most famous brands in Sweden and internationally as our clients. Click on each brand to find out more.

• Best Western

  Best Western
• BMW

  BMW

  BMW is one of the most desirable car brands. But it’s not alone
  in the market for premium cars. Mercedes, Audi, Volvo, Saab, Jaguar and Lexus – they are all after the same drivers. How do you build an icon brand in one of the toughest businesses there are?

  Since 2006 we are a full-service partner to BMW in Sweden.
  We work across the whole marketing chain – from brand and model strategy to concepts, communications planning and,
  of course, advertising.

  Our approach is to be relentless in understanding and decoding what the BMW brand means in the Swedish market. So far we have been effective. From 2006 to 2008 brand preference has grown from 9.7 to 11.1 percent, and in the global brand study of BMW Sweden has been ranked number one and is now benchmark for all other markets!

  We are especially proud of this fact, because of during the same time period we have also managed to steadily grow the BMW market share from four to five percent in a market that shrank
  by ten percent.

  Simply put: Jung von Matt makes more people desire and drive BMW!

• Collectum

  Collectum
• Dagens industri

  Dagens industri
• Ellos

  Ellos
• Google

  Google
• Jung von Matt

  Jung von Matt

  How can Jung von Matt be a client of Jung von Matt? The question might seem philosophical, but the answer is quite practical. We simply like to experiment with innovative communication ideas for our own brand. For example, we created the world's first corporate website on Flickr. We also experimented with social media when everybody else were only talking about it on Twitter. Who knows what's next?

• Lego

  Lego
• Miele

  Miele

  Miele is a global premium brand known for making innovative and long-lasting household machines. The quality is extremely high. But the market for domestic appliances is tough. That’s because Miele products cost more. A lot more. And people prefer to pay less.

  Since 2007 Jung von Matt helps Miele explain to people how long-lasting quality is better for them.

• Mini

  Mini

  MINI is a creative and extrovert brand that fits Jung von Matt like hand in glove. Since 2006 we have created a love story between MINI and Swedish customers called “Let’s Mini”.

  We have launched a number of models, from the MINI Clubman to John Cooper Works – which is based on the legendary 50s race car. Through hard work and unconventional media, Jung von Matt has helped MINI sustain its market share in a declining market.

• Rix FM

  Rix FM

  Rix FM is the largest radio station in Sweden and part of MTG. The flagship of Rix FM is MorronZoo which is also the most popular radio show in Sweden.
• Ticket

  Ticket

  Ticket, Sweden’s largest travel agency, has three sales channels (phone, internet and retail) and one of the broadest selections of trips under one roof.

  Everybody knows Ticket, but few know what the brand stands for and why one should make use of their services. Our first task was therefore to define a new brand promise. “Always the right ticket” became the new reason why.

  When we got the assignment to do a radio campaign for Ticket we chose to give them a new personality that’s uniquely distinct from competitors. Instead of the usual promises of sun, palm trees and low prices, the personality of Ticket is expressed through good humour and warmth – a knowledgeable and experienced forerunner that helps you realise the dream of the perfect adventure, naturally with the right ticket.

• Yoplait

  Yoplait

  Yoplait is a much-loved brand that sells yoghurt and other French diary products.
• [Past clients and work]

  [Past clients and work]

  Since 2006 we've had the pleasure of creating award-winning and effective ideas for great brands such as Austrian Airlines, Jämtkraft, Gore-Tex, Unicef and the Royal Swedish Opera.

November, 2012

Jung von Matt is the third most effective independent agency

NOVEMBER – Jung von Matt is the third most effective independently-owned agency groups globally, according to Effie Effectiveness Index. The index identifies and ranks the marketing communications industry’s most effective agencies, advertisers and brands by analyzing finalist and winner data from 39 worldwide Effie Award competitions.

Effie Index

August, 2012

Grand Prix for Jung von Matt and Dentsu

Jung von Matt and Dentsu wins Grand Prix in the Japanese Mobile Ad Awards 2012 for the campaign ”Mini Hunting Daisakusen”, a relaunch of Jung von Matt’s widely recognised and awarded MINI Getaway campaign.

The Tokyo campaign was launched in December 2011 through extensive seeding and a multi-channel market plan to account for both the size of metropolitan Tokyo as well as cultural differences.