Ideas with momentum

The Trojan Horse is the symbol of Jung von Matt. It marks the unconventional, exceptionally cunning and deceitfully attractive idea that people gladly let in when everything else has been tried. Of course, everyone knows that the Trojan horse had a single goal: conquest.

The Trojan Horse did not only turn heads. It turned something inside the head. It had momentum. In a fast-moving world with unlimited choices, we believe momentum is the force successful brand building and attention warfare needs today.

At Jung von Matt we are passionate about solving our clients business problems, and firm believers that ideas with momentum is the best solution.

Our 7 Principles

1. We love ideas.
2. We believe in the power of communication.
3. We fight for quality.
4. We are more critical of ourselves than of others.
5. We communicate at eye level.
6. We act and consult independently.
7. We remain dissatisfied.

A true collective culture

Talent is personal, but a man alone is not strong. That’s why Jung von Matt is a firm believer in collective intelligence. Real innovation happens in context, where creative people collaborate and share ideas. Simply put, it’s the surrounding that determines on which level you perform. That’s why we’ve modelled the agency around a collective creative culture. This lets us do two things. First of all, every individual can reach much further than he or she would have reached alone. Secondly, being organised as a collective rather than departments and rigid teams lets us tackle challenges like a task force.This means working faster, smarter and more dynamically compared to a classic agency. In a true sense our clients get a company when they buy a team.

Agency Profile

Jung von Matt was founded in June 2006 as the first JvM agency outside German-speaking countries. Since our start we’ve had a healthy growth from six staff members to 22. But our ambition has never been to become a large Swedish agency, but rather a small international agency. In fact, more than a third of our clients are international today, and it’s growing.

As a young agency we’ve had the benefit of integrating digital and analogue thinking from the start. Today we offer a broad repertoire of communication services:

• Advertising
• Digital
• Social media
• Strategic planning
• Brand development
• Direct marketing

Pan-Nordic the modern way.

The Nordic market is extremely hard to penetrate for a simple reason: there isn’t one Nordic culture (ask any Swede, Finn, Dane or Norwegian). Strong national identities prevail – resulting in national brand champions rather than a single Nordic brand.

However, market-leading brands need the scale efficiency in order to stay on top. We believe it can be achieved with an agency partner that handles both local conditions as well as Pan-Nordic consistency. That’s why we’ve teamed up with best-in-class independent agencies in each Nordic country to form an agency collaboration. An alternative to standardised network agency solutions that just doesn’t do the job.

And we really like working together. Which – believe us – really helps in Nordic collaborations.

We offer effective creativity across all advertising channels, including digital and social media. Yet, we consider ourselves to be a specialist agency with one focus: ideas with momentum.

Here are just few of our award-winning ideas. Click on each to find out more or browse the rest of our ideas by clicking on ‘Show all work’.

Our best relationships are with ambitious clients that share our view on how extraordinary ideas are needed to create extraordinary results for their brands.

We are very proud to have some of the most famous brands in Sweden and internationally as our clients. Click on each brand to find out more.

• Absolut Icebar

  Absolut Icebar

  In 2002 world class entrepreneurs Absolut and Icehotel had yet another crazy idea: open Absolut Icebar together. The premiere in Stockholm was an immediate success. A few years later there were Absolut Icebars all over the globe. But in late 2007 the owners realised they had to find new ways to elevate the product concept – and Jung von Matt was brought in.

  The partnership has since then resulted in a new global brand platform and a number of conceptualized themes that travel between the bars. Jung von Matt also develops staff and bar identity, communication and promotion. The all new Absolut Icebar is now being implemented in all bars.

  The results so far? A new brand experience, more visitors and happy owners.

• BMW

  BMW

  BMW is one of the most desirable car brands. But it’s not alone
  in the market for premium cars. Mercedes, Audi, Volvo, Saab, Jaguar and Lexus – they are all after the same drivers. How do you build an icon brand in one of the toughest businesses there are?

  Since 2006 we are a full-service partner to BMW in Sweden.
  We work across the whole marketing chain – from brand and model strategy to concepts, communications planning and,
  of course, advertising.

  Our approach is to be relentless in understanding and decoding what the BMW brand means in the Swedish market. So far we have been effective. From 2006 to 2008 brand preference has grown from 9.7 to 11.1 percent, and in the global brand study of BMW Sweden has been ranked number one and is now benchmark for all other markets!

  We are especially proud of this fact, because of during the same time period we have also managed to steadily grow the BMW market share from four to five percent in a market that shrank
  by ten percent.

  Simply put: Jung von Matt makes more people desire and drive BMW!

• Carfax

  Carfax

  Carfax provides neutral vehicle history for cars. The brand has an awareness level of close to 80% in the United States. When the company decided to capture the European market, Carfax turned to Jung von Matt to handle the pan-european strategic communication planning and visual identity. As we are in a build-up phase, there is simply a lot of work. But none yet that can be discussed or publically shown. So please stay tuned.
• Collectum

  Collectum

  Collectum is the hub for the occupational pension ITP, which Swedish companies pay for 1.7 million white collar workers. Collectum choose the best pension funds to manage the savings and lower the fees – to maximize the value of the pension.
  A quite important service.

  Jung von Matt was hired to create disruption in the category and that way raise the workers engagement in their pensions.

• Glacéau Vitamin Water/Coca-Cola

  Glacéau Vitamin Water/Coca-Cola

  glacéau vitaminwater is one of the world’s fastest growing brands and probably the most stylish beverage in the known universe. Just ask 50 Cent, Paris Hilton or anyone else with a sense of the do’s and don’ts of the 21st century. If there’s one soft drink you want the paparazzi to catch you gulping, it’s the vitamin-enriched loveliness that is glacéau vitaminwater. Born and raised in NYC by semi-genius Darius Bikoff, glacéau vitaminwater crossed the Atlantic and reached Sweden in 2009. The successful launch was made without any use of what is often referred to as traditional media. Jung von Matt provided the six launch variants with their Swedish label copy. Since a bottle of glacéau vitaminwater is as good to read as it is to drink, it’s a feat we are more than proud of to have accomplished. We also created a web movie featuring the statue of liberty in a fistfight with King-Kong and an invitation extraordinaire for the NYC themed launch party (yes, the it-crowd came, saw and gulped). The future looks bright for Jung von Matt and glacéau vitaminwater. In fact it shines like the colours of the rainbow. There’s more to come in 2010. Keep your eyes, ears and mouth open.
• Hunt

  Hunt

  For a long time, hunters have been predictably conservative
  – just like hunting stores. But the modern hunters aren't that impressed by tradition and convention. Hunt is a small hunting store in central Stockholm who caters for them.

  Since 2008, Jung von Matt has created award-winning advertising to help Hunt become the premium hunting store
  for this new generation of hunters.

• Icehotel

  Icehotel

  Cold and dark is something positive, at least at the Icehotel in Jukkasjärvi. This magical place close to the Polar circle has for example suites, chandeliers, a church and a bar made entirely out of ice. They are designed by international artists who compete for the assignment every year.

  Come Winter, huge ice blocks are taken from the Torne River. When Spring returns, the meltwater flows back to the river.

  Jung von Matt is proud to create advertising for one of the most inspiring destination brands in Sweden.

• Jung von Matt

  Jung von Matt

  How can Jung von Matt be a client of Jung von Matt? The question might seem philosophical, but the answer is quite practical. We simply like to experiment with innovative communication ideas for our own brand. For example, we created the world's first corporate website on Flickr. We also experimented with social media when everybody else were only talking about it on Twitter. Who knows what's next?

• Lanab Design

  Lanab Design

  In the heart of Sweden, in the entrepreneurial region where IKEA was born, Lennart Andersson founded Lanab Design some 20 years ago. The company produces and sells office furniture as well as in-store concepts for clients like Helly Hansen. We have been assigned to develop a strategy defining the brand and business areas, and as a result of the strategy, we will develop a brand new website and consumer and B2B campaigns. Targets and visions are set high, the aspirations and ambitions as well. We love this kind of head-to-toe relationships.

• Miele

  Miele

  Miele is a global premium brand known for making innovative and long-lasting household machines. The quality is extremely high. But the market for domestic appliances is tough. That’s because Miele products cost more. A lot more. And people prefer to pay less.

  Since 2007 Jung von Matt helps Miele explain to people how long-lasting quality is better for them.

• Mini

  Mini

  MINI is a creative and extrovert brand that fits Jung von Matt like hand in glove. Since 2006 we have created a love story between MINI and Swedish customers called “Let’s Mini”.

  We have launched a number of models, from the MINI Clubman to John Cooper Works – which is based on the legendary 50s race car. Through hard work and unconventional media, Jung von Matt has helped MINI sustain its market share in a declining market.

• Nikon

  Nikon

  Nikon is at the heart of the image and probably the most loved camera brand in the world. Since 1917 it has stood for tradition, perfection, professionalism and innovation. Selling cameras has become harder though, as needs and habits of imaging has changed. The new claim I AM NIKON embraces today’s and tomorrow’s customer and his or her love for images, and more importantly it provides a link to the world and to life. Jung von Matts journey with Nikon started in 2010, and our first campaign will run later this year.
• Rix FM

  Rix FM

  Rix FM is the largest radio station in Sweden and part of MTG. The flagship of Rix FM is MorronZoo which is also the most popular radio show in Sweden.
• Sirius IT

  Sirius IT

  Everybody wants the public sector to be more effective, more accessible and give better service to citizens. Sirius IT sells
  e-solutions that can make it happen.

  But there is a but. Until not long ago Sirius IT was unknown among decision-makers in the public sector. Luckily our first campaign that ran in 2007 changed this – brand awareness increased from 25% to a respectable 80%.

  More important, our 2007 campaign focused on childcare gave Sirius a good ROI. 562% to be exact. And the campaign is still generating revenues in 2009 with no additional advertising.

  Isn't it amazing what you can accomplish by acting the opposite of all other IT consultants?

• Ticket

  Ticket

  Ticket, Sweden’s largest travel agency, has three sales channels (phone, internet and retail) and one of the broadest selections of trips under one roof.

  Everybody knows Ticket, but few know what the brand stands for and why one should make use of their services. Our first task was therefore to define a new brand promise. “Always the right ticket” became the new reason why.

  When we got the assignment to do a radio campaign for Ticket we chose to give them a new personality that’s uniquely distinct from competitors. Instead of the usual promises of sun, palm trees and low prices, the personality of Ticket is expressed through good humour and warmth – a knowledgeable and experienced forerunner that helps you realise the dream of the perfect adventure, naturally with the right ticket.

• TV3

  TV3

  Nothing is impossible for the people at TV3. With a can-do spirit and results-matter mindset, this courageous television channel wants to be better in everything they do.

  TV3's ambitions fit Jung von Matt's perfectly, and since November 2008 we have been responsible for all new programme launches. This means we have to create effective advertising to TV viewers as well as the business side of media
  – media agencies, advertisers and press.

  Whatever the specific assignment may be, our work is always about what's in the heart of TV3: to arouse strong emotions and bring out strong characters.

• TV6

  TV6

  TV6 is the “youngest” in the portfolio of the MTG TV channels. Our engagement is mainly to successfully launch television shows and attract as many viewers as possible. But we have also worked with internal TV6 brand projects such as brandbook and tagline ideas. As always, with a client that measures ratings by the minute, there is no room for mistakes.

• TV8

  TV8

  TV8 is a Swedish television channel that features news, movies and documentaries aimed for smarter and more informed people. Just as TV3, our other TV client, TV8 is part of the MTG media group.

  Our task is to strengthen the brand profile of the channel and launch various programmes. And just like for TV3 we use all types of media.

  TV8 is growing fast and we’re happy to help out.
• [Past clients and work]

  [Past clients and work]

  Since 2006 we've had the pleasure of creating award-winning and effective ideas for great brands such as Austrian Airlines, Jämtkraft, Gore-Tex, Unicef and the Royal Swedish Opera.

August, 2010

Fashion Art Director – Jung von Matt Stockholm

Jung von Matt Stockholm is looking to recruit an art director with fashion experience.

The ideal JvM fashion art director knows how to develop and design innovative, creative and very clever concepts and exciting ideas for integrated campaigns across TVC, digital and print.

He or she should have some years of production experience and an underlying passion for advertising. Above all, he or she must have a belief that good ideas do not only turns heads, but also turns something inside the head.

Swedish language skills required.

Send your application to Johan Jäger, Creative Director at Jung von Matt Stockholm: johan@jvm.se.

June, 2010

0.06 points!

May – Jung von Matt came second in the pitch for Nordea’s nordic assignment. We teamed up with Kitchen in Oslo, Robert Boisen and Like-minded in Copenhagen and Dynamo in Helsinki for an independent, modern and fast network. DDB’s conventional, old and corporate network beat us with 0.06 points out of four possible. 0.06 points. Now we are really mad. But we never give up. So congrats, DDB, and watch out for Jung von Matt in the next pitch.