Why do travel agencies call it ”last minute trips” when they sell the trips for way longer than one minute? That makes the trips become more like regular offers.
Sweden’s World Tours (Världens Resor) sell only very exclusive trips and wanted their last minute offers to be perceived as equally exclusive.
True last minute trips – sell them during only one minute.
A kick-ass last minute offer was sent by SMS or mail to existing customers. To buy the trip, you had to reply ”buy” within 60 seconds. A counter inside the SMS or email showed how many seconds you had left. When the counter started, it connected to our server, which kept track of when every email recipient had his one-minute window.
The persons replying “buy” within time got the trip for the kick-ass price. If you didn’t buy within a minute (i.e. the counter reached zero) a new text appeared saying the last minute offer had expired.
That’s what we call Genuinely Definitely Last Minute Trips.