Jung von Matt has been responsible for TV3’s new program launches. This means we created effective advertising to TV viewers as well as the business side of media – media agencies, advertisers, and press.
The Mentalist is a new crime series about the psychic police investigator Patrick Jane, who uses highly developed observational skills to read people's minds. To remind selected TV buyers at media agencies of this new TV series premiere on TV3, we gave attention to them on a very personal level.
Each media buyer got a personal letter from Patrick Jane, posted from the US. The letter pinpointed private and intimate details of the receiver that we had secretly gathered from colleagues, family, close friends and old schoolmates. The accuracy of the information was as unexpected and shocking as it was appreciated when realising who the sender was.
TV3’s own media tracking shows that there’s no doubt our work was effective. As a consequence, our responsibility was expanded to doing the advertising for TV6, TV8 and TV10, which is also part of the MTG media group.