The scope of work.
Jung von Matt has been responsible for TV3’s new program launches. This means we had to create effective advertising to TV viewers as well as the business side of media – media agencies, advertisers, and press. Whatever the specific assignment may be, our work is always about what's in the heart of TV3: to arouse strong emotions and bring out strong characters.
To create effective concepts, we use all communication channels. From classical TV ads and trailers to online, events and PR – depending on the creative idea and the target audience.
TV3’s own media tracking shows that there’s no doubt our work was effective. As a consequence, our responsibility was expanded to doing the advertising for TV6, TV8, TV10, RIXFM and kolla.tv, which is also part of the MTG media group.
The launch of the TV show Landskampen.
There has always been a competition between Sweden and Norway, especially when it comes to winter sports. In the TV show Landskampen, a number of our most popular athletes meet in a variety of challenges to determine, once and for all, if Sweden or Norway is the best winter sports country. Peter "Foppa" Forsberg, Pernilla Wiberg, Torgny Mogren and Magdalena Forsberg are some of the names of the Swedish sports profiles participating in the program.
We wanted the Swedes to really stand by our big stars, and at the same time feel that the Norwegians were a little bit too cocky. The campaign started with a music video we made, proclaiming that Norway is the best country in the world and we made it look like the video came from Norway. After a month, the commercials aired where our stars saw this video and reacted... Followed by a huge outdoor campaign, putting our confident stars next to the cocky Norwegians.
This Sweden vs Norway battle campaign was even picked up by Norwegian press.