In the centre of the conflict – Literally.
Simson & Delila is a biblical story, but this time the director set it in post-war Israel, from 1948 to present day. For the small Royal Swedish Opera, the political consequences could be disastrous, since the Royal Swedish Opera must remain neutral.
Our mission was to renew and strengthen the brand’s image while keeping the classical image of the opera, and also to reach new audiences and make the audience feel included and welcome.
Instead of taking sides, we created an interesting story held in the centre of the conflict – just like the opera itself. On destroyed houses on the Gaza Strip, we sprayed stencils with the opera’s visual. Photo documentation of this became the billboards. An idea way beyond conventional advertising, with high PR value.