The television industry is no pick-nick. This industry is in a middle of a recession, which means fewer advertisers, which means less money. MTG, the leading media company in the Nordic region knows that better than anyone. And just like other media companies, they also know that to get advertisers to advertise, you have to get one thing: viewers. That’s where Jung von Matt comes in.
MTG has trusted us to handle the communication for eight of their brands: TV3, TV6, TV8, TV10, RIX FM, kolla.tv, Radio1 and Lugna Favoriter. TV3 is their absolute crown jewel and our objective was to make TV3 more popular among women between 25 and 37, which also happens to be the target for our main competitors SVT, TV4 and Channel 5.
We picked up the essence of TV3 and turned it into the differentiating communication platform – Strong feelings. Strong characters. That also became the recipe for creating engaging and evolving advertising in a consistent and brand building way.
Of course, this meant we had to send urine samples to media agencies (Superstars), to mess with the poor and fortune (Lyxfällan), to make fools our of rich people (Sandhamn), and even to give up morning blow jobs (new TV3).
We’ve launched over 25 series trough tv trailers, print advertising, outdoor, radio, online, direct marketing, and PR.
TV3 has set numerous of viewing records. On prime time, they often reach more viewers than TV4, the largest tv channel in Sweden.