Jämtkraft produces electricity from renewable sources such as hydroelectric, wind power and bioenergy and sells electricity to customers across Sweden.
Origin labelling for real.
Eight out of ten Swedes want to know how their electricity is made. If you buy it from Jämtkraft, you even get to choose which rapid in Jämtland it comes from. A completely new kind of offer presented in TV-commercials, banners and a campaign site.
The electricity industry’s most effective advertising 2008-2011. 265% higher advertising recall per invested krone in media compared to Vattenfall, Fortum, Eon and Telge.
Sales result: + 180% of expected sales goals.
Take a look at our other work for Jämtkraft:
Jämtkraft - The Blackout (Strömavbrottet)