The big energy companies have gigantic resources to change the world for the better – but mostly talk about grand visions and future technology. The small energy company Jämtkraft is different. Jämtkraft isn’t just an electricity-vending-machine. It consists of people honestly concerned about how electricity affect our lives. And the company gives a lot back to the local communities, both when it comes to lowering prices and developing infrastructure. No wonder Jämtkraft scores higher than any other energy company in customer satisfaction ratings.
For a long time, Jämtkraft has been focused on its local market, but the time has come to grow. Jung von Matt is proud to help an energy company that isn’t evil.
With the Blackout campaign, we wanted to give people something important to think about: how electricity affect our lives. After all, the most important energy comes from people, not an electrical cord.
The campaign was launched through film, radio, online, and a site that gives 100 ideas on what to do together with your family – without any other energy than human relations.
The electricity industry’s most effective advertising 2008-2011. 265% higher advertising recall per invested krone in media compared to Vattenfall, Fortum, Eon and Telge.
Sales result: + 180% of expected sales goals.
Take a look at our other work for Jämtkraft:
Jämtkraft - Välj din egen fors