Create a global communication concept and a visual platform that can act as inspiration for local markets to glocalize within.
How to create a concept that is clear enough to build Hyundai’s core values, and flexible enough to allow for local market’s to maximize their operational space.
The concept ”From A to be.” – emphasizing Hyundai’s philosophy that the car is an enabler for a brilliant life.
We gave the visual platform a natural lifestyle look, and a separate guide to the markets for how to reproduce the platform with local photographers or film production companies. The concept allowed for local caption copy.