Hunt understands demanding big city customers.
Hunt, a hunting store in Stockholm, sells everything from rifles and hunting clothes to educations. Our mission was to establish the store as the Stockholm Hunters' first choice when buying new hunting equipment.
For a long time, hunters have been predictably conservative – just like hunting stores. But the modern hunters aren't that impressed by tradition and convention. Hunting doesn’t just have to be about flannel shirts. We wanted to show that Hunt understands the discerning Stockholmers - the new generation hunters.
In an ad campaign, we portrayed the typical Stockholmer. A hunter who drinks latte on a stump in the woods. Another wrecked his pray in a taxi. A third has a chihuahua as a hunting dog.
Since 2008, Jung von Matt has created award-winning advertising to help Hunt become the premium hunting store for this new generation of hunters. Brand awareness +300 %, sales +12 %, hunt education programs + 14 %.