Hästens is famous for building the world’s best beds. Each is painstakingly made by hand, using only the finest natural materials and uncompromising craftsmanship. A combination which is reflected by the price tag.
For generations, this family business has preached the importance of sleep. Along with everyone else in the industry. We flipped that conversation. And started opening eyes to the power of being awake.
The concept “Wake Up World” signals a brand shift towards greater everyday relevance: the realisation that remarkable sleep, which elevates us to our best versions of ourselves, only happens in remarkable beds.
The new catalog is both a discussion piece and font of brand and product knowledge. It’s about the anatomy of obsession. About compulsive attention to detail. About why the beds cost what they do. And about the family’s relentless need to innovate and improve. In short, how Hästens’ craft and belief in a more awake world can enhance everyone’s quality of life.
Created both for curious customers and as a training aid for partners and resellers, the Hästens catalog is just one of the tasks Jung von Matt fulfil as lead agency. 100,000 copies of the Hästens catalog have been produced in 10 languages across 37 markets