An innovative multi-user banner for an innovative product.
All GORE-TEX® innovations are inspired by animals. In this case, gloves, inspired by the gecko’s feet. This banner ad was designed to demonstrate the good grip of the gecko-inspired gloves online.
To let one single user interact with a banner is nothing new. Instead, we created a “multi-user” interactive banner. To make it really unconventional, we register each user’s mouse cursor. When you move your mouse cursor over the ad, it gets stuck, together with the cursors from all other users. We register and collect every viewer’s cursor, so over time you see more and more being stuck – soon crawling all over the gecko.
An innovative technological and visual solution that explains the gloves excellent grip.