Ellos is a leading e-commerce site for fashion in the Nordic market, targeting modern women between 30 and 55 who follow established trends. It is a well established brand benefiting from a very strong awareness, but is perceived as old fashioned. Our mission was to change the brand perception by highlighting “up to date fashion” and modernity.
A fashion emergency service for the women of Stockholm, showing that Ellos is great for trendy summer clothes.
During three days, the women of Stockholm could visit the Ellos Fashion Emergency in central Stockholm and get restyled by professional stylists. They used clothes, shoes and accessories from Ellos summer collection. After the restyling, they got to keep their new clothes for free. Restyled people got their photo taken and the photo was posted on social media.
For those who couldn’t visit the event, we created limited edition outfits selected by famous bloggers. On our website, you could enter a contest to win the outfits. Winners got the outfit delivered by our special Panic Delivery.
300 women got restyled at the Ellos Fashion Emergency and Panic Delivery. 13.000 people visited the event. 450.000 people read about the Ellos Fashion Emergency on blogs and websites.