Di.se is Sweden's largest economy site with almost one million unique visitors each week and one of the country's largest media sites in general. Di.se monitors, reports and analyzes economic and political developments in Sweden and internationally.
Through a range of services, the new di.se provides its readers more personalized and relevant content - in a simple and convenient way. Jung von Matt's mission was to draw people's attention to the new di.se, make users log in and use the new services.
Instead of readers spending time and energy to find the right news, the news will find you.
The scope of work:
Jung von Matt's collaboration with Dagens Industri and di.se included both image and tactical efforts, such as print and digital ads, banners, newsletters, direct advertising, etc. The scope of work was about 50 productions every six months.