Collectum administers the supplemental private-sector occupational pension (ITP) to about 1.5 million private employees. They procure managers and push their fees to maximize the outcome of the pension.
Pension is so hard and boring that people give up - they don’t fight for better terms. But an even bigger challenge: Collectum is an unknown brand with a minimal budget.
Turn the rules. Instead of the savers having to fight to understand, the trustees must fight to explain. Let the banks fight your money. Literally.
ITP Fight Club - a website where the trustees are forced to fight each other about the savers' money, on equal and objective terms, so that employees can compare companies and obtain guidance ahead of their occupational pension choice.
With less than 1% of PPM's budget, we reached more than 97% of the impact (when it comes to people reviewing their placements). Average time on site was 6 minutes. On average, visitors viewed 6.72 pages, which means they conducted the entire fight and visited the managers backstage.
The site was awarded the “Guldkanten” prize for intelligible and innovative pension information.