At Jung von Matt, we talk about emotional relevance. A lot. We already told you about our creative philosophy ’Emotional is the only rational’, but why is it so important to be emotionally relevant? Because even if the way we live our life changes, our brains still work the same.
When Jean-Remy von Matt, co-founder of Jung von Matt, and his mother once sat in a beer garden, his mother ordered a small beer. The waiter replied with a curt ”Why don’t you come back when you're thirsty” – an incident that stuck with von Matt. He always remembers these words when a client comes to him and says ”we want to defend our market share”.
”Why don’t you come back when you’re ready to increase in it.”
Advertising gets a huge part of our public spaces, and have a huge responsibility for how it affects our society. As an advertising agency, we see it as our duty to be a positive force that takes our society forward and to not re-create stereotypes or taking stupid shortcuts. And this also affects which clients we lend our talent.
For eleven weeks, we have been lucky to have our Austrian design intern Michaela here at Jung von Matt Stockholm (I guess we must be the most German-speaking agency in Sweden now). Today, when the whole office is leaving for the summer holiday, so does she. Here are some words from Michaela about her stay here.
Jung von Matt believes that good advertising is just like the Trojan horse. It’s so attractive that people gladly let it in. Once there, it can accomplish its task: to conquer.
We will never be content with communication that only makes people turn their heads. We are obsessed with turning something inside their heads. And to do that, we need to identify the unique ingredient that engages people and makes them see the benefits the brand gives them in their everyday lives.
We call it the Key Emotional Driver.
The most common challenges we encounter with our clients and what we do to mitigate them.
Cannes Lions are great. Your brand deserves much more.
Right here, we could tell you about the importance of creative excellence, the beauty of ideas, and the effect of winning ad awards. You know what? Let’s skip that.
Here, you will be able to read about marketing, the advertising industry, news, insights from our employees, etc. Also, you will get to know us a little more – who we are, how we think and why we do what we do.