Right here, we could tell you about the importance of creative excellence, the beauty of ideas, and the effect of winning ad awards. You know what? Let’s skip that.
At Jung von Matt, we deeply believe that our main purpose is to build and motivate our clients’ price premium. Enabling them to set a higher price for their products and services than their competitors.
There is a direct link between strong brands and profitability in sales. Consumers are ready to pay more for a product or service when it’s provided by a brand they trust and like. Building those brands is our assignment. Persistently. In every ad unit that leaves our agency.
“Sales activities” are short-term measures to increase volume. They have a small or no positive effect on the brand’s value. And if so, the effect weakens quickly. Above all, sales activities increase price sensitivity.
“Brand activities” are long-term measures to increase brand value. They have small direct effect on sales, but the positive effects of brand building weaken slowly. And above all, the price sensitivity decreases.
So, one activity can’t do without the other. And brand building is not a nice add-on, it’s business-critical. Both for our clients and ourselves as an agency. That’s why we exist. (Literally.)