In Sweden, the global #MeToo movement has grown rapidly, and women and non-binary in a number of industries have witnessed abuse and harassment as a call for a change. This Tuesday, November 28, the movement has turned to the communication industry. Over the past few days, more than 6,000 women and non-binary professionals in advertising, communication and pr have gathered, 2,126 of them have signed an appeal and shared 322 testimonies from the industry about harassment, gender discrimination and abuse.
The appeal, titled #sistabriefen (the final brief), is a call to change and an invitation to stakeholders in the advertising industry to take responsibility and create workplaces free from discrimination, oppression and abuse and to create communication free of harmful norms and sexism.
We at Jung von Matt have received, welcome and stand behind #sistabriefen. We strive to be an equal and attractive workplace, where all forms of discrimination and harassment are not tolerated. Our working environment is shaped by respect for each other's differences. Everyone should feel welcome on equal terms regardless of gender, gender identity or expression, ethnicity, religion or other beliefs, disability, sexual orientation or age.
Even though we’ve been working actively on these issues for a long time, there are areas we still need to improve. After receiving #sistabriefen, we have further investigated ourselves and our culture, sharped our already existing policies with clearer guidelines on how to improve ourselves.
These problems affect not only us who work in the communications industry but also the society as a whole. Although the industry itself is quite small, the work we are creating can be seen by probably everyone in Sweden. The norms, values and culture in our workplaces will affect the communication we create and which the whole society is taking part of.
This appeal is proof that we can not take anything for granted. This is real and it happens everywhere, at all levels.
In our gender equality and anti-discrimination policy, we describe how we will act to promote equal rights and opportunities in matters of work, employment and other working conditions.
Here you can download Jung von Matt's gender equality and anti-discrimination policy.
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