With a Bachelor of Arts in Multimedia Arts from the University of Applied Science in Salzburg, Felix Greisinger is specialised in film and video production. He has worked as a concept and content creator for a well-known advertising agency in Vienna and for an Oscar-winning special makeup effects company in Barcelona. He has documented the Eurovision Song Contest in Vienna, produced and directed several short films and commercial spots and published a photo series.
– The purpose of the content I create is to mediate a clear message that personally affects the audience and motivates them to take a closer look. I strive to constantly develop my skills in visual creation and finding new solutions in terms of distributing visual media. I don’t see my work based on a tubula rasa – it’s about analyzing what’s present and create something new, he says.
Felix has been living in Stockholm for two months now. It didn’t take long before he noticed some surprising differences – both in culture as in advertising and design. He thinks that Swedish creators are good in finding the core message and deliver it with just as much visual language as needed.
– The connection between simplicity and emotionality – that’s what makes the Swedish way of creating visual content so special for me. A simple design with a clear message, whether it’s a commercial spot, a print campaign or anything else, he says.
One advert that made a huge impact and engaged him immediately is “Envy” from BMW.
– This ad motivates the audience to finish the presented story in their heads. Due to the participation of the viewer, the emotional value of the ad is massive – and that by only showing a scratched car with an underline. For me this example shows that the value of an idea can over shine huge production efforts, Felix says.
He is curious to find out more about how the high standard in design and advertising in Sweden became what it is today and what mechanisms behind it are.
– Jung von Matt is a place where these actions take place. There are no borders in the choice of the executive medium. Progressivity and a constant will to improve is the base of Jung von Matt's work. I can’t wait to support them with my creative potential.
And neither do we. We are very happy to finally have Felix on our team!