In this ever-changing environment, it’s more important than ever to create trust and emotional attachment to products and brands. Here’s why: Technology will constantly be advanced. Products will be upgraded. Features will be improved. Only the culture will remain – as well as your brand values. Are your products able to compete in the global market? Great. So are your competitors’. Thus, it’s about time to think about your product’s emotional functionality. Because adding emotional relevance is the only chance to create loyalty and firmly connect the audience to your brand.
As an agency, we simply can’t afford to rely on assumptions. (And neither do our clients.) We have to deeply understand the brand, target audiences, and the markets. We will never be content with communication that only makes people turn their heads. We are obsessed with turning something inside their heads. And to do that, we need to identify the unique ingredient that engages people and makes them see the benefits the brand gives them in their everyday lives.
We call it the Key Emotional Driver. Touch this nerve and your audience will really care about what you’re saying. Which makes you and your products appear relevant for a large number of consumers, maybe even worldwide.
But how exactly do we use the emotional principle in our daily work?
Every creative idea has to pass a test. If it’s not emotionally relevant, it’s going back to the drawing board. Want to know more? Send an email to our creative director Johan Jäger at firstname.lastname@example.org.