I över tio år har Lendo hjälpt svenskarna att kostnadsfritt jämföra bankers räntor på privatlån. Idag känner de flesta till varumärket, men det råder fortfarande missförstånd bland konsumenterna om hur tjänsten fungerar. Därför har Lendo nu lanserat ett nytt kommunikationskoncept.
The main role of a client brief is to start the project with a shared clarity of purpose and a clear direction of what we are striving for. From our point of view, it is the most important piece of information issued by the client (the advertiser) to us as an agency.
You are welcome to take part of our client brief here. If you want to get the brief in a fully editable Word document, just send an email to firstname.lastname@example.org and write “Client brief” in the subject line.
With a Bachelor of Arts in Multimedia Arts from the University of Applied Science in Salzburg, Felix Greisinger is specialised in film and video production. He has worked as a concept and content creator for a well-known advertising agency in Vienna and for an Oscar-winning special makeup effects company in Barcelona. He has documented the Eurovision Song Contest in Vienna, produced and directed several short films and commercial spots and published a photo series.
– The purpose of the content I create is to mediate a clear message that personally affects the audience and motivates them to take a closer look. I strive to constantly develop my skills in visual creation and finding new solutions in terms of distributing visual media. I don’t see my work based on a tubula rasa – it’s about analyzing what’s present and create something new, Felix Greisinger says.
In Sweden, the global #MeToo movement has grown rapidly, and women and non-binary in a number of industries have witnessed abuse and harassment as a call for a change. This Tuesday, November 28, the movement has turned to the communication industry. Over the past few days, more than 6,000 women and non-binary professionals in advertising, communication and pr have gathered, 2,126 of them have signed an appeal and shared 322 testimonies from the industry about harassment, gender discrimination and abuse.
This appeal is proof that we can not take anything for granted. This is real and it happens everywhere, at all levels.
Den perfekta produktionsledaren på Jung von Matt är besatt av att leverera – oavsett vad leveransen handlar om. Du gillar att driva processer framåt och ha koll, inte minst på ekonomin. Att ta ansvar ger dig helt enkelt energi. Du känner dig trygg i din roll, har stor erfarenhet av att hantera många projekt samtidigt och är van vid globala uppdrag (givetvis är du bra på engelska). Som en positiv och engagerad person blir du alltid det naturliga navet, ledstången som ditt team kan hålla sig i och känna trygghet. Om du vill utvecklas tillsammans med fler som du, sätt ”mejla Jung von Matt” överst på dagens att-göra-lista.
Over the years, Jung von Matt Stockholm has been working with a lot of different luxury and high-end brands, such as BMW, Mercedes-Benz, Hyundai, Miele and Blueair. We know that luxury goods are rarely just about the product. Of course, the luxury consumers do want good design, craftsmanship and high-quality. But they pay a premium for something more than that – status. Luxury has always been, and still is, about status.
But to appeal to the luxury consumer is a tricky balancing act since the values and what gives the premium consumers status constantly is changing. As consumers reprioritise what they value most, the concept of “luxury” changes and luxury brands need to adapt and respond – they have to deliver luxury in a different way to stay relevant.
We are happy to announce that our Creative Director Johan Jäger has been selected as a member of the jury to judge the global award show London International Awards. The judging is taking place in Las Vegas during the first week of October.
What is Jung von Matt? Who is Jung von Matt? Why are we the way we are and why is that good?
Before our founders decided if Jung von Matt was an idea worth making a reality of, they separately answered 40 questions about what they wanted and didn’t want the company to be. The deal was that if they didn't see a quick agreement, they would stop just there. But they did. Since they had common values and views of the company's culture, they saw a stable foundation worth investing in. So, Jung von Matt was founded. And also the first step in our corporate culture.
Jung von Matt Stockholm is part of the independent partner network Jung von Matt Group, founded in Hamburg in 1991. Today we have 28 offices in Sweden, Germany, Austria, Switzerland, Slovakia, Poland, Romania, Hungary and China. Since we are spread all over the world, Jung von Matt offers exchange programs for our employees to more efficiently spread all the knowledge available within the network. So for one month, we have had the pleasure of having Pia Mader, an Art Director from Hamburg, here with us in Stockholm.
At Jung von Matt, we talk about emotional relevance. A lot. We already told you about our creative philosophy ’Emotional is the only rational’, but why is it so important to be emotionally relevant? Because even if the way we live our life changes, our brains still work the same.