Accent offers a wide range of accessories based on fashion with innovative, functional solutions. The chain's position is as the obvious bag expert – whether it's handbags or suitcases. Other product groups are wallets, gloves, and textile accessories.
The assignment consists of communicating Accent's range through a Christmas campaign.
The target audience:
Accent is aimed at mobile, fashion-conscious women and men who want to complement their wardrobe with the right accessories for all occasions. The campaign shall reach both new and existing customers.
- Increase the number of visitors to the stores.
- Create a desire to buy – both promotional products and products at regular price.
- Increase brand and product awareness.
The campaign can be seen in stores (weekly updates), print, online, outdoors and in Stockholm's subway.