The Royal Swedish Opera
[Past clients and work]
In trendy Stockholm, The Royal Swedish Opera was hardly the hottest seat in town. But it desperately needed to reach out to new customers in order to stay alive. Jung von Matt was hired as the first advertising agency ever in the 236-year old history of the institution.
The mission: to be what the Royal Swedish Opera has always been: classic!
Between 2006 and 2009 Jung von Matt created advertising that sold out even the most obscure operas and ballets. More people than ever before tried opera for the first time. The brand attitude towards the Royal Swedish Opera steadily increased for three years in a row, and by 2009 it became the number one theatre stage of Stockholm.