Länsförsäkringar Shop Concept
[Past clients and work]
Insurance company Länsförsäkringar had an idea about opening a chain of stores. If they could get people into the stores and buy nicely designed products, they could also sell insurances.
We conceptualised the idea “We care now. Not only later.” – this meant Länsförsäkringar wasn’t going to sell just any nice stuff, they were going to offer intelligent products that would actually prevent accidents and simplify people’s lives.
Surely, an insurance company that does everything in its power to see to that accidents never happen is better for everyone?