Inner city hunting
Hunt
Being the hunting store for urban hunters, it’s only natural for HUNT to bring a hunter’s mindset to the inner city of Stockholm. The fact is that the Swedish capital is full of game and wildlife just waiting to be… shot and eaten. For instance, there’s an actual problem with the exploding population of wild rabbits that inhabit parts of Stockholm. So we decided to enlighten the people of inner-city Stockholm and show them what they can bring down and take home from just around the corner – if they take their hunting licence exam at HUNT.
We had on street promotion in dove-dense parts of Stockholm, outdoor banners pointing out the direction of areas inhabited by wild rabbits and takeovers of public transportation maps to show where in Stockholm you can find game and the location of HUNT’s store.