Jung von Matt

Our first campaign that used social media became our own PR campaign for students at Berghs, Sweden’s leading advertising school.

The campaign began on Twitter when Jung von Matt quickly responded to one student’s desperate tweet for a new refrigerator – one wasn’t enough for all the student’s lunch boxes. The promise of a new fridge got real momentum on Twitter and Facebook, and the ad industry paper picked up the story.

Through understanding, action and true commitment a unique and relevant social media campaign (including the brand new fridge) was planned and delivered in less than 48 hours.