Gore-Tex / Sticky banner
[Past clients and work]
All GORE-TEX® innovations are inspired by animals. This banner ad was designed to demonstrate the good grip of gecko-inspired gloves online.
To let one single user interact with a banner is nothing new. Instead we created a “multi-user” interactive banner. To make it really unconventional we register each user’s cursor. When you move your mouse cursor over the gecko/hand it gets stuck, together with the cursors from all other users. An innovative technological and visual solution that explains the gloves excellent grip.