Absolut Jewellery
Absolut Icebar
The upscale premiere theme for the elevated ABSOLUT ICEBAR was jewellery. It used the notion that diamonds are not forever. Included was for example a bar with a feeling of being enclosed by a diamond, Tuxedo bar-staff clothing made of down, merchandising based on the David&Martin bracelet design, invitation in the shape of an empty diamond ring send out to celebs, a big release party and advertising in local media.