November – Although we don’t call ourselves a public relations agency, we like PR because we believe that good advertising these days should always strive for a PR effect. That’s why we are extra happy when we get a Silver at the prestigeous SPINN PR Awards, for our TV3 campaign “Sandhamn” in the word-of-mouth category.
Jung von Matt launches MINI Getaway Stockholm 2010 – a new app that let’s you and everybody else that owns an iPhone to hunt down a virtual MINI Countryman. The person who has the virtual car in his or her iPhone after one week’s play wins the real car. The game begins on Sunday 24th of October at 15.00 on Medborgarplatsen in central Stockholm. Download the app and follow the game on www.minigetawaystockholm.com.
May – Jung von Matt came second in the pitch for Nordea’s nordic assignment. We teamed up with Kitchen in Oslo, Robert Boisen and Like-minded in Copenhagen and Dynamo in Helsinki for an independent, modern and fast network. DDB’s conventional, old and corporate network beat us with 0.06 points out of four possible. 0.06 points. Now we are really mad. But we never give up. So congrats, DDB, and watch out for Jung von Matt in the next pitch.
June – Viasat, a pay-TV provider and part of MTG, will launch a new channel focused on sports: TV10. The channel will feature content such as Champions League, NHL, ATP and NFL – for free! Jung von Matt helps out with launching TV10 in September, so keep your man eyes open.
May – The publically traded share of media company and Jung von Matt client MTG has increased by 20 percent over the last year according to Dagens Industri (100519), a Swedish business newspaper. An increased share of television viewers and market share is the key success factor according to Mr Albrecht, boss of MTG. Jung von Matt is proud to help out with efficient advertising for MTG brands.
February – An article in Dagens Industri, a Swedish business newspaper, highlights the fact that 51 percent of all client companies fail to measure their communications efforts. “There is indeed a big vacuum when it comes to knowledge about the importance of advertising and it’s role for business results. If effectiveness would be the goal, many companies would be more interested in creativity as strategy to reach this goal”, says Jan Casserlöv, CEO of Jung von Matt Stockholm.
February – Market research company Indikat concludes that the efficiency of BMWs advertising is “outstanding” as it “outnumbers all imported brands” in Sweden. Thanks to consistency in brand building, the only carmakers with comparable impact are Saab and Volvo – two brands with significantly higher budgets.
February – Sandhamnstek, our latest social media campaign for TV3, is mentioned on Agenda, the most influencial in-depth news programme on Swedish Television. Our campaign is presented as an example of innovative viral marketing. Watch the show here (about 20 minutes into the show).